Genre

World

A label agreed at a London meeting in 1987 to solve a shelving problem. We keep it while knowing exactly what is wrong with it.

5 articles

The genre in short

World music is not a genre, it is a box. The term was agreed at a meeting of small labels in London in June 1987, for a practical reason: shops did not know where to file those records, and without a category they would not order them. It worked as a commercial strategy and created a problem that has not gone away.

The problem is that it gathers everything that is not Anglo-American, as though Brazil and Mali had something in common beyond not being London. We use it as a side door rather than as a description: inside are specific scenes, with their own studios, labels and internal arguments, and they deserve to be told one at a time.

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